Objective
Strengthen brand recall through meme-led marketing.
Execution
Partnered with leading meme creators across Instagram and X. Distributed branded content through high-performing meme communities.
Outcome
Campa embedded natively into everyday online humour rather than as interruptive advertising. Creators partnered — 300+. Views — 5M+. Reach — 12M+.
Impact
Increased brand familiarity through culturally relevant content in spaces the audience already occupies.
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