The product is strong
but the positioning is not landing with the people who should care.
Digital agency · Mumbai
Where culture meets commerce
Media Chutney is an integrated marketing studio. We plan, make and distribute work that feels native to Indian culture and still answers to the P&L.
Studio
Strategy, content and media in one room.
For 15 years we have worked at the seam of entertainment, lifestyle, education and FMCG — Bollywood releases, national brand launches, and global names entering India. We stay close to the brief, the audience and the numbers.
15+Years across categories
300+Campaigns, including film and OTT
100+Brand partnerships
5–10×Target ROI we plan against
Who we help
Brands come to us when
Agencies are onboarded
and the work is going out, yet growth still feels slower than spend.
A launch is coming
and you need qualified demand, not just a burst of impressions.
Culture is moving faster
than the calendar, and you want to join the conversation without putting the brand at risk.
Capabilities
Eight practices. One studio.
Content, media, film, culture, creators, performance, technology and senior counsel — planned together, reported as one.
01
Digital Content Creation
Always-on social, design and copy that sounds like your brand — and earns the save.
02
Media Planning & Buying
Audience-first plans across Meta, Google, YouTube, OTT and print — negotiated and paced.
03
Video & Ad Films
Brand films, product shoots and cutdowns built for every screen from one idea.
04
Meme Marketing
Brand-safe humour, seeded into culture while the trend is still live.
05
Influencer Marketing
Nano to celebrity, matched to category, contracted and scored on performance.
06
Performance Marketing
Full-funnel media, weekly creative tests, and numbers a founder can take to the board.
07
Technology Services
Brand sites, commerce, CRM and tracking — built to sell, then kept moving.
08
Virtual CXO Services
Part-time CMO counsel: roadmaps, budgets, agency oversight and team coaching.
Selected work
Campaigns that moved the room.
Entertainment, fashion, beauty, finance and FMCG.
Clients
Partners
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