Objective
Build positive brand perception and seed pre-release conversations ahead of launch.
Work · Entertainment
Dhurandhar
Build positive brand perception and seed pre-release conversations ahead of launch.
30K+ conversations
Execution
Activated conversations across Facebook, Instagram, YouTube, X and Reddit. Drove a consistent positive narrative through platform-specific content.
Outcome
Sustained brand presence built across 5 digital platforms through the pre-release window. Conversations across platforms — 30K+.
Impact
Established pre-release brand credibility and positioned the film favourably across key digital communities before launch.
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