Objective
Strengthen brand perception within Reddit’s beauty and skincare communities.
Work · Lifestyle
Tira
Strengthen brand perception within Reddit’s beauty and skincare communities.
40+ Reddit influencers
Execution
Initiated influencer-led discussions in relevant subreddits. Encouraged authentic community engagement rather than promotional posting.
Outcome
Shifted the dominant conversation tone around Tira toward a more favourable brand narrative. Comments generated — 100+. Reddit influencers engaged — 40+.
Impact
Improved brand perception within high-influence online communities where beauty purchase decisions are researched.
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